Long-Form Content Generator

Long-form content has proven to be a powerful tool for capturing audience attention, establishing authority, and driving search engine rankings. However, crafting compelling long-form content can be time-consuming and resource-intensive. This is where AI-powered content generation comes into play, revolutionizing the way we approach long-form content creation.

In this blog post, we'll explore the benefits and challenges of using AI for long-form content, best practices, and how Moonlit can help you harness the power of AI without the need for technical expertise. We also briefly break down how we built our example AI long form content generator using Moonlit. The goal of this is to leave you with the information needed for you to take things into your own hands and build your own content pipeline with Moonlit, using this app as a kick starter

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What is Long-Form Content?

Long-form content refers to comprehensive pieces of content that typically range from 1,500 to 8,000 words. This type of content is crucial for SEO as it tends to rank higher in search results, earn more backlinks, increase social shares, improve dwell time, and demonstrate expertise on a given topic. Common long-form content formats include how-to guides, case studies, and whitepapers.

Benefits of Using AI for Long-Form Content

AI-powered content generation offers several benefits for creating long-form content:

1. Faster content creation process: AI can generate content much faster than human writers, allowing you to scale your content production efficiently.
2. Cost-effective solution: Utilizing AI for content generation can be more cost-effective compared to hiring human writers, especially for large-scale projects.
3. Multilingual content generation: AI tools can generate content in multiple languages, expanding your reach to a global audience.
4. Consistent tone and style: AI models can be trained to maintain a consistent tone and style across all your content pieces, ensuring brand coherence.

Challenges of Using AI for Long-Form Content

While AI offers many benefits, there are also some challenges to consider:

1. Maintaining context and coherence: AI models can struggle to maintain context and coherence beyond a few sentences, which can be problematic for long-form content.
2. Lack of in-depth knowledge: AI may lack the in-depth knowledge and expertise required for complex topics, leading to superficial or inaccurate content.
3. Potential for errors: Without proper fact-checking and human oversight, AI-generated content may contain factual errors or nonsensical information.

Best Practices for Generating Long-Form Content with AI

To overcome these challenges and make the most of AI for long-form content generation, consider the following best practices:

1. Create a clear and specific outline: Providing a detailed outline helps AI models maintain focus and coherence throughout the content piece.
2. Adjust AI model settings: Fine-tuning AI model settings can give you better control over the generated content and improve overall coherence.
3. Integrate with other tools: Integrating AI with tools like Google Search Console and fact-checking platforms can enhance the quality and accuracy of your content.
4. Learn from experts: Studying the techniques and strategies used by industry leaders can help you optimize your AI-generated content for better results.
5. Combine AI with human editing: AI-generated content should always be reviewed, edited, and fact-checked by human editors to ensure quality and accuracy.

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Workflow for Long-Form Content Generation with AI

An effective workflow for generating long-form content with AI involves the following steps:

1. Research and create a detailed outline
2. Generate an initial draft using an AI tool
3. Edit and fact-check the AI-generated content
4. Optimize for SEO (keywords, meta descriptions, etc.)
5. Publish and promote the final content

How Moonlit Can Help

Moonlit is a no-code platform that empowers SEO and content specialists to build custom AI content apps without the need for technical expertise. With Moonlit, you can create, share, and use AI-powered tools for various content generation tasks, including long-form content creation.

Unlike other AI content generation tools, Moonlit offers unparalleled customizability, allowing you to tailor your AI models to your specific needs and preferences. This ensures that your long-form content maintains the desired tone, style, and quality consistently.

When to Invest in Long-Form Content

While long-form content can be highly effective, it's not always the best choice for every situation. Consider investing in long-form content when:

1. You want to establish authority and expertise in your niche
2. You're targeting highly competitive keywords
3. You aim to provide comprehensive information on a complex topic
4. You want to create evergreen content that attracts backlinks and social shares over time

On the other hand, short-form content may be more suitable for time-sensitive topics, news updates, or when targeting less competitive keywords.

Conclusion

AI-powered long-form content generation is transforming the way content creators approach their work. By leveraging the power of AI, you can create comprehensive, high-quality content faster and more efficiently than ever before. However, it's crucial to follow best practices, combine AI with human oversight, and choose the right tools for your needs.

Moonlit offers a unique solution for SEO and content specialists looking to harness the power of AI without the need for technical expertise. With its customizable no-code platform, Moonlit empowers you to create AI-powered content generation tools tailored to your specific requirements, ensuring consistent quality and performance.

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How we built our long form content generator app

This app will perform a Google Search regarding a specific topic contained by a company website with the goal of generating a long-form blog post by piecing together information found from previously written posts.

For example, let's say we want to write about 'The ultimate guide to AI in Marketing 2024' for Hubspot, we will perform a Google Search with the query: "site:https://blog.hubspot.com/ AI in Marketing". After that we'll get the top 3 posts about that topic written on the Hubspot blog. Then we'll use ChatGPT to compile the information in these pages into a final blog post.

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App Breakdown

Inputs

• Site URL: We will use this to perform a Google search restricted only to the company site
• Topic: The topic to search the company site about

Logic

• Step 1: First we'll do our Google Search function with the search query incited earlier: site:{company_url} {topic} this will search for content around that topic constrained by the company url.
• Step 2: Once we have our URLS, we'll use a very simple 'Custom Python Function' to get the top 3 pages.
• Step 3: Here we have 3 'Scrape Webpage' functions for pulling the main text body from each of our top 3 pages, ready to be passed to the AI model.
• Steps 4-5: Lastly we'll use a ChatGPT model along with prompt chaining techniques to get a high quality long form content around our topic. In step 4, we start our prompt by providing the content from the 3 pages from the previous step, after that we'll ask it to generate an outline for the blog post. In this first 'Chat Model' function we will tick the include message history checkbox so we can pass the message history to the second 'Chat Model' where we'll be asking it to generate the blog post according to the outline.

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Outputs

• HTML Output: We finally map the output into an 'HTML output' node to display the result in a readable manner.

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Final Thoughts

In conclusion, the approach we took for generating long-form content using AI has some unique benefits, including:

• The information/content used in this piece will be unique to your domain since it's derived from previous posts under the same domain increasing authority.
• Interlinking opportunities

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There are also some limitation to keep in mind when using this app:

• It only uses 3 pages.
• The model may hallucinate if the posts don't contain information relevant to the original given topic.

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Keep in mind, that to use this at scale efficiently, and minimize human interference, you will most likely have to make your own edits to it so that it better fits your project. As with most of our Moonlit Apps, this one is allowed to be cloned. So you can add to your project to make edits or even run it at scale using Moonlit's Bulk Run functionality. You can edit things like the number of pages to use, the prompts, or extend it's functionality and automation capabilities.